final designs

development work

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Shoe Shop Fronts

Robinsons shoe shop front

Schuh shop front

PriceLess shop front

Cloggs Shoeshop front

I think that Robinsons shop front looks very old fashion and needs spiced up to be more modern which will attract younger customers. The design of shop fronts is very important as you can see the shops below Robinsons look more modern.

Shoe Shops Logos

This is clarks shoes shop logo. It is very simple. I think they should have added colour to it as it is a child’s shoe shop.

 

I like this shoes shop logo below as it is kept simple but has an effect to it that makes it stand out and shows that its a shoe shop. This is there old logo and new logo. which do you like the best??

 

 

I think this logo is the best of the lot as it rhymes with the name and was designed very well.

 

Typography

Typography is essential when making a business logo. It is also even more essential in this case as we are looking for a good business logo for a shoe shop which will be displayed on the front of shops. This means the typography will have to stand out above other shop logos and the colouring will also have to be correct. The logo will have to be eye catching for people to see when walking down a street or in a shopping centre.This is a way of attracting them to come into the shop.

logo

A logo is for… identification.

A logo identifies a company or product via the use of a mark, flag, symbol or signature. A logo does not sell the company directly nor rarely does it describe a business. Logo’s derive their meaning from the quality of the thing it symbolises, not the other way around – logos are there to identity, not to explain. In a nutshell, what a logo means is more important than what it lookslike.

 

 

 

 shoe logo design

 

branding , identity

Branding is certainly not a light topic – whole publications & hundreds of books have been written on the topic, however to put it in a nutshell you could describe a ‘brand’ as an organisation, service or product with a ‘personality’ that is shaped by the perceptions of the audience. On that note, it should also be stated that a designer cannot “make” a brand – only the audience can do this. A designer forms the foundation of the brand.

Many people believe a brand only consists of a few elements – some colours, some fonts, a logo, a slogan and maybe  some music added in too. In reality, it is much more complicated than that. You might say that a brand is a ‘corporate image’.

Identity

One major role in the ‘brand’ or ‘corporate image’ of a company is its identity.

In most cases, identity design is based around the visual devices used within a company, usually assembled within a set of guidelines. These guidelines that make up an identity usually administer how the identity is applied throughout a variety of mediums, using approved colour palettes, fonts, layouts, measurements and so forth. These guidelines ensure that the identity of the company is kept coherent, which in turn, allows the brand as a whole, to be recognisable.

The identity or ‘image’ of a company is made up of many visual devices:

• A Logo (The symbol of the entire identity & brand)
• Stationery (Letterhead + business card + envelopes, etc.)
• Marketing Collateral (Flyers, brochures, books, websites, etc.)
• Products & Packaging (Products sold and the packaging in which they come in)

 

Brand identity

A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product.

There has been some recent discussion on the web about this topic, about your logo not being your brand. Although this may be true, I haven’t seen any clarification of the differences between ‘brand’, ‘identity’ and ‘logo’. I wish to rectify this.

What is brand? – The perceived emotional corporate image as a whole.
What is identity? – The visual aspects that form part of the overall brand.
What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon.

Robinson’s Shoe Makers

After reading the brief I have come to the solution that it would be best if the two Robinson businesses would join together to become the one company and go global. I don’t think there is much need for two different companies when they are linked with both men and women’s shoes. The other idea I could think of is that the two companies stay split but one deals with men’s footwear and one company deals with the women’s footwear.

Robinson’s Shoe Shop

Robinson’s Shoemakers is and has been a family run business since it was established in 1954. We are passionate about shoes and believe in quality materials and excellent customer service. Since we opened five decades ago we have always remained as traditional as possible in both our approach to making and repairing shoes but also our approach selling shoes.  We believe in a personal service, ensuring customers leave the shop fully informed, properly fitted with a desire to come back again. We apply these same values to our internet sales, offering support throughout the process and well packaged and swiftly dispatched product to wherever in the world we may be lucky enough to receive your custom. Over the past 50 or so years our business has developed from a traditional Cobblers in St Brides Street Carrickfergus into a business that offers a Bespoke Shoe Making Service, an Irish Brand of Footwear, an Expert Repair Service alongside two Stores offering a full range of quality Ladies and Gents Footwear. The is a second shop Robinsons2. this store sells shoes to the female market(30+). The are two separate family businesses. Robinsons 2 sells ladys shoes, repaires men and womens. Robinsons Shoe Makers sells mens shoes and makes men and ladies shoes. Project aim: There is an obvious crossover between the two businesses. They both feed work together on a daily basis, selling, repairing, making men and women shoes. The second business wants to change there name from Robinsons2. Should they come under the Robinson umbrella. Should they merger together and become the one company. or should they be completely split given Robinson 2 a new name. The challenge is to offer an identity brand solution that best solves the problem.