Archive | November, 2012

final designs

29 Nov


development work

29 Nov


Shoe Shop Fronts

28 Nov

Robinsons shoe shop front

Schuh shop front

PriceLess shop front

Cloggs Shoeshop front

I think that Robinsons shop front looks very old fashion and needs spiced up to be more modern which will attract younger customers. The design of shop fronts is very important as you can see the shops below Robinsons look more modern.

Shoe Shops Logos

28 Nov

This is clarks shoes shop logo. It is very simple. I think they should have added colour to it as it is a child’s shoe shop.


I like this shoes shop logo below as it is kept simple but has an effect to it that makes it stand out and shows that its a shoe shop. This is there old logo and new logo. which do you like the best??



I think this logo is the best of the lot as it rhymes with the name and was designed very well.



28 Nov

Typography is essential when making a business logo. It is also even more essential in this case as we are looking for a good business logo for a shoe shop which will be displayed on the front of shops. This means the typography will have to stand out above other shop logos and the colouring will also have to be correct. The logo will have to be eye catching for people to see when walking down a street or in a shopping centre.This is a way of attracting them to come into the shop.


28 Nov

A logo is for… identification.

A logo identifies a company or product via the use of a mark, flag, symbol or signature. A logo does not sell the company directly nor rarely does it describe a business. Logo’s derive their meaning from the quality of the thing it symbolises, not the other way around – logos are there to identity, not to explain. In a nutshell, what a logo means is more important than what it lookslike.




 shoe logo design


branding , identity

28 Nov

Branding is certainly not a light topic – whole publications & hundreds of books have been written on the topic, however to put it in a nutshell you could describe a ‘brand’ as an organisation, service or product with a ‘personality’ that is shaped by the perceptions of the audience. On that note, it should also be stated that a designer cannot “make” a brand – only the audience can do this. A designer forms the foundation of the brand.

Many people believe a brand only consists of a few elements – some colours, some fonts, a logo, a slogan and maybe  some music added in too. In reality, it is much more complicated than that. You might say that a brand is a ‘corporate image’.


One major role in the ‘brand’ or ‘corporate image’ of a company is its identity.

In most cases, identity design is based around the visual devices used within a company, usually assembled within a set of guidelines. These guidelines that make up an identity usually administer how the identity is applied throughout a variety of mediums, using approved colour palettes, fonts, layouts, measurements and so forth. These guidelines ensure that the identity of the company is kept coherent, which in turn, allows the brand as a whole, to be recognisable.

The identity or ‘image’ of a company is made up of many visual devices:

  • A Logo (The symbol of the entire identity & brand)
  • Stationery (Letterhead + business card + envelopes, etc.)
  • Marketing Collateral (Flyers, brochures, books, websites, etc.)
  • Products & Packaging (Products sold and the packaging in which they come in)